An interactive tool is an object such as a website, a blog, a social network that allows interaction, communication with its public.

 

To support your identity and content, it is important to interact with your target audiences. That is to say, not having an internet presence in 20174 is almost a crime in cyberspace! Whether it’s a website, a webpage, a blog, your corporate Facebook page or e-commerce, you must find a way to talk and interact with your target audiences, outside the physical world.